Changing Marketing scene, Study & Findings from 2010-2021 Marketing techniques of Businesses, From Traditional Marketing to Digital Marketing like Social Media Ads, Web Banners & SEO
Not long ago we used to see posters and pamphlets everywhere around. Now, we are used to seeing ads every website we surf. This is how the marketing scene has been slowly shifting itself to the digital world. This trend has definitely done good to businesses. In comparison, digital paid ads are highly effective, have higher reach and give better conversion results. Paid ads service providers like Facebook, Google give extraordinary results with large user acquisition and better data processing abilities. Due to this, businesses are able to target specific audiences, make effective marketing strategies, make higher sales and generate good revenue in return.
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Initially, businesses and individuals started to maintain social media profiles, create audiences and engage audiences to ensure higher brand awareness. Later on, these businesses started running paid ads using Facebook. We could see different tech related businesses and services provide this facility. Facebook has a relatively easier Ads manager, which makes it a little easier for even a low-tech person to understand it. Facebook relatively has higher user acquisition across it’s platforms not limited to Facebook, Messenger, Instagram, etc. With good data processing techniques, Facebook provides quality audience, good audience targeting abilities. The trend then slightly shifts itself to Google Ads, for it’s extraordinarily large platform across the web. Google also gives its customers the ability to target specific audiences, ensuring higher revenue generation. Paid ads are amazingly good.
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Someone can choose to run ads for even as little as USD 1. This gives businesses a chance to analyze the audience, test the product and carefully invest in a product that has higher potential of sales. Alongside paid ads, SEO is now a good choice of all types of businesses.
SEO stands for Search Engine Optimization. It’s a technique of generating website visitors through search engines like Google, Bing, etc. SEO has become a major marketing technique for most businesses as it requires less investment and generates unique and genuine website visitors. SEO helps in generating higher sales and increase in company revenues in time. People search for hundreds of keywords every day, resulting in millions of searches every day on search engines. When someone wants to learn, buy or get something, they start it with searching for that very thing online first. Appearing top most on search keywords is genuinely the best thing for any business. It tends to slightly impact how customers look about business and the authenticity of business as well. For this very reason, SEO is a fundamental thing for any business.
Narayan Adhikari, one of the oldest SEO consultants from Kathmandu, said “SEO is the best digital marketing techniques for businesses having less number of competitors & marketing budget”.
It is because when the competitors are less, businesses can quickly get ranked on top position which generates huge numbers of website visitors and new clients. Also small business doesn’t have to pay per advertising for SEO experts.
SEO is cost effective and more versatile. When a business chooses to perform it’s SEO, the overall operation of maintaining its social media pages to it’s business integrations and listings and everything is done. This ultimately helps businesses maintain their profile and presence online on social media as well. In addition, the business achieves higher ranking on search engines and search pages. Hence, businesses can easily turn their visitors to customer which generates revenue without spending thousands of dollars.
That is the reason businesses are giving more focus on search engine optimization nowadays. We can see huge competition on business/product/service keywords. It is also one of the cheapest methods of digital marketing, because like other marketing platforms businesses don’t have to pay every time to get a new client.